Marketing for telehealth practices.
The 56 tools every practice uses, written in the working words of telehealth practice. Built around cold and flu season, travel season, and the new year.
The rules for telehealth practice
Every piece written for telehealth practices follows these, on top of the rules every practice follows. They are cautious defaults, not legal advice.
Describe services and hours, never triage. Never promise short waits, same day results or that a visit will be covered by insurance; wait times and accepted plans only as the brief supplies them and marked as subject to change. An urgent care is not an emergency room, and the copy never suggests it replaces one. Telehealth is licensed by the state where the patient sits. Say where care is available only as the brief supplies, never promise a prescription or a diagnosis by video, and never imply that a visit replaces emergency care.
MedStackPlus writes marketing drafts and checks them against a set of cautious rules. It is not a law firm and not a medical provider, and nothing it writes or checks is legal or medical advice. Health care advertising, texting, privacy and licensing rules differ by state and specialty and change often. Read every draft. Before you publish, send or print it, confirm that each claim, price, license line, offer and statement about care is true and allowed where you practice. Do not enter patient information. In an emergency, call 911. Read the full notice.
The tools every practice uses
56 tools, such as Ad Copy, Benefit Builder, Ad Angles, Offer Builder, Answer the No, Google Profile Posts, What People Search For, Website Check-Up and more. See them all.
Engage
Contact CRM, one inbox, lists, request forms and campaigns. See Engage
Presence
Listings, reviews, local search and local pages. See Presence
How the checks work
What every draft is checked for before you see it. Read how
Questions from telehealth practices
What does MedStackPlus do for telehealth practices?
It gives telehealth practices the shared tools plus rules written for telehealth practice, so a draft about a virtual visit uses the right words and stays inside cautious advertising limits. Every draft is for you to read and approve.
Does it know when telehealth practice is busy?
The tools are built around cold and flu season, travel season, and the new year, so posts, reminders and event notes fit the calendar.
What about my license and credentials?
Tools use only the license and credential wording you give them and never invent one. For telehealth practice, a patient may expect to see: state medical license for each physician and provider in each state where care is given, and telehealth rules per state. Confirm what applies where you practice.
Does it keep patient information out?
The tools are written to keep patient details out of messages, ads and posts, and the product is not designed to hold patient records. Do not enter patient information.
Is it legal or medical advice?
No. It is a marketing tool, not a legal tool and not a medical provider. Read every draft and confirm each claim is true and allowed where you practice.
How do I try it?
Request a demo and a person will walk through the tools for your kind of practice with your practice name in them.
Related
Family medicine and primary carePediatricsInternal medicineUrgent care and walk in clinicConcierge and direct primary careOccupational medicineGeriatrics and senior care medicine