Marketing for direct primary care practices.
The 56 tools every practice uses, written in the working words of concierge and direct primary care. Built around the new year, open enrollment, and employer benefit season.
The rules for concierge and direct primary care
Every piece written for direct primary care practices follows these, on top of the rules every practice follows. They are cautious defaults, not legal advice.
Describe services and hours, never triage. Never promise short waits, same day results or that a visit will be covered by insurance; wait times and accepted plans only as the brief supplies them and marked as subject to change. An urgent care is not an emergency room, and the copy never suggests it replaces one. Membership fees, what the membership includes and any insurance interplay only as the brief supplies. Never call it insurance or imply it replaces insurance.
MedStackPlus writes marketing drafts and checks them against a set of cautious rules. It is not a law firm and not a medical provider, and nothing it writes or checks is legal or medical advice. Health care advertising, texting, privacy and licensing rules differ by state and specialty and change often. Read every draft. Before you publish, send or print it, confirm that each claim, price, license line, offer and statement about care is true and allowed where you practice. Do not enter patient information. In an emergency, call 911. Read the full notice.
The tools every practice uses
56 tools, such as Ad Copy, Benefit Builder, Ad Angles, Offer Builder, Answer the No, Google Profile Posts, What People Search For, Website Check-Up and more. See them all.
Engage
Contact CRM, one inbox, lists, request forms and campaigns. See Engage
Presence
Listings, reviews, local search and local pages. See Presence
How the checks work
What every draft is checked for before you see it. Read how
Questions from direct primary care practices
What does MedStackPlus do for direct primary care practices?
It gives direct primary care practices the shared tools plus rules written for concierge and direct primary care, so a draft about a membership enrollment uses the right words and stays inside cautious advertising limits. Every draft is for you to read and approve.
Does it know when concierge and direct primary care is busy?
The tools are built around the new year, open enrollment, and employer benefit season, so posts, reminders and event notes fit the calendar.
What about my license and credentials?
Tools use only the license and credential wording you give them and never invent one. For concierge and direct primary care, a patient may expect to see: state medical license for each physician and provider, board certification only where the physician holds it. Confirm what applies where you practice.
Does it keep patient information out?
The tools are written to keep patient details out of messages, ads and posts, and the product is not designed to hold patient records. Do not enter patient information.
Is it legal or medical advice?
No. It is a marketing tool, not a legal tool and not a medical provider. Read every draft and confirm each claim is true and allowed where you practice.
How do I try it?
Request a demo and a person will walk through the tools for your kind of practice with your practice name in them.
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