Marketing for therapy practices.
The 56 tools every practice uses, written in the working words of psychology and therapy. Built around the new year, back to school, and the holidays.
The rules for psychology and therapy
Every piece written for therapy practices follows these, on top of the rules every practice follows. They are cautious defaults, not legal advice.
Treat every reader as someone who may be struggling. Never use stigmatizing language, never promise a cure or that a treatment works for everyone, and never imply a diagnosis. Content touching self harm or crisis includes the 988 Suicide and Crisis Lifeline in the US and never replaces professional care. Substance use treatment advertising has additional state and platform rules, and referral marketing needs counsel. Never promise results, a cure or a timeline. Keep the tone warm and never clinical or diagnostic. Include 988 and emergency guidance where a crisis could be read into the copy.
MedStackPlus writes marketing drafts and checks them against a set of cautious rules. It is not a law firm and not a medical provider, and nothing it writes or checks is legal or medical advice. Health care advertising, texting, privacy and licensing rules differ by state and specialty and change often. Read every draft. Before you publish, send or print it, confirm that each claim, price, license line, offer and statement about care is true and allowed where you practice. Do not enter patient information. In an emergency, call 911. Read the full notice.
The tools every practice uses
56 tools, such as Ad Copy, Benefit Builder, Ad Angles, Offer Builder, Answer the No, Google Profile Posts, What People Search For, Website Check-Up and more. See them all.
Engage
Contact CRM, one inbox, lists, request forms and campaigns. See Engage
Presence
Listings, reviews, local search and local pages. See Presence
How the checks work
What every draft is checked for before you see it. Read how
Questions from therapy practices
What does MedStackPlus do for therapy practices?
It gives therapy practices the shared tools plus rules written for psychology and therapy, so a draft about an intake session uses the right words and stays inside cautious advertising limits. Every draft is for you to read and approve.
Does it know when psychology and therapy is busy?
The tools are built around the new year, back to school, and the holidays, so posts, reminders and event notes fit the calendar.
What about my license and credentials?
Tools use only the license and credential wording you give them and never invent one. For psychology and therapy, a patient may expect to see: state psychologist, counselor, social worker or marriage and family therapist license, as it applies to each clinician. Confirm what applies where you practice.
Does it keep patient information out?
The tools are written to keep patient details out of messages, ads and posts, and the product is not designed to hold patient records. Do not enter patient information.
Is it legal or medical advice?
No. It is a marketing tool, not a legal tool and not a medical provider. Read every draft and confirm each claim is true and allowed where you practice.
How do I try it?
Request a demo and a person will walk through the tools for your kind of practice with your practice name in them.
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