Mental and behavioral health

Marketing for addiction treatment centers.

The 56 tools every practice uses, written in the working words of addiction treatment and recovery. Built around the new year, and the weeks after the holidays.

The rules for addiction treatment and recovery

Every piece written for addiction treatment centers follows these, on top of the rules every practice follows. They are cautious defaults, not legal advice.

Treat every reader as someone who may be struggling. Never use stigmatizing language, never promise a cure or that a treatment works for everyone, and never imply a diagnosis. Content touching self harm or crisis includes the 988 Suicide and Crisis Lifeline in the US and never replaces professional care. Substance use treatment advertising has additional state and platform rules, and referral marketing needs counsel. Never promise recovery, success rates or that a program works for everyone. Never use stigma or fear. Referral fees and lead sources need counsel and platform approval. Google and Meta restrict addiction treatment ads and may require certification; do not claim certification the brief did not supply.

MedStackPlus writes marketing drafts and checks them against a set of cautious rules. It is not a law firm and not a medical provider, and nothing it writes or checks is legal or medical advice. Health care advertising, texting, privacy and licensing rules differ by state and specialty and change often. Read every draft. Before you publish, send or print it, confirm that each claim, price, license line, offer and statement about care is true and allowed where you practice. Do not enter patient information. In an emergency, call 911. Read the full notice.

The tools every practice uses

56 tools, such as Ad Copy, Benefit Builder, Ad Angles, Offer Builder, Answer the No, Google Profile Posts, What People Search For, Website Check-Up and more. See them all.

Engage

Contact CRM, one inbox, lists, request forms and campaigns. See Engage

Presence

Listings, reviews, local search and local pages. See Presence

How the checks work

What every draft is checked for before you see it. Read how

Questions from addiction treatment centers

What does MedStackPlus do for addiction treatment centers?

It gives addiction treatment centers the shared tools plus rules written for addiction treatment and recovery, so a draft about an admissions inquiry uses the right words and stays inside cautious advertising limits. Every draft is for you to read and approve.

Does it know when addiction treatment and recovery is busy?

The tools are built around the new year, and the weeks after the holidays, so posts, reminders and event notes fit the calendar.

What about my license and credentials?

Tools use only the license and credential wording you give them and never invent one. For addiction treatment and recovery, a patient may expect to see: state facility license, accreditation where held, and strict rules on outcome claims and referral marketing. Confirm what applies where you practice.

Does it keep patient information out?

The tools are written to keep patient details out of messages, ads and posts, and the product is not designed to hold patient records. Do not enter patient information.

Is it legal or medical advice?

No. It is a marketing tool, not a legal tool and not a medical provider. Read every draft and confirm each claim is true and allowed where you practice.

How do I try it?

Request a demo and a person will walk through the tools for your kind of practice with your practice name in them.

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