Marketing for optometry practices.
The 56 tools every practice uses, written in the working words of optometry and eye care. Built around back to school, the new year when benefits reset, and year end when benefits expire.
The rules for optometry and eye care
Every piece written for optometry practices follows these, on top of the rules every practice follows. They are cautious defaults, not legal advice.
Never promise perfect vision, no glasses, or that a procedure removes the need for correction. Never promise that a hearing device restores normal hearing. Device claims follow FDA and FTC rules; state device brands and clearances only as supplied. Prices for exams, lenses and hearing aids only as supplied.
MedStackPlus writes marketing drafts and checks them against a set of cautious rules. It is not a law firm and not a medical provider, and nothing it writes or checks is legal or medical advice. Health care advertising, texting, privacy and licensing rules differ by state and specialty and change often. Read every draft. Before you publish, send or print it, confirm that each claim, price, license line, offer and statement about care is true and allowed where you practice. Do not enter patient information. In an emergency, call 911. Read the full notice.
The tools every practice uses
56 tools, such as Ad Copy, Benefit Builder, Ad Angles, Offer Builder, Answer the No, Google Profile Posts, What People Search For, Website Check-Up and more. See them all.
Engage
Contact CRM, one inbox, lists, request forms and campaigns. See Engage
Presence
Listings, reviews, local search and local pages. See Presence
How the checks work
What every draft is checked for before you see it. Read how
Questions from optometry practices
What does MedStackPlus do for optometry practices?
It gives optometry practices the shared tools plus rules written for optometry and eye care, so a draft about a comprehensive eye exam uses the right words and stays inside cautious advertising limits. Every draft is for you to read and approve.
Does it know when optometry and eye care is busy?
The tools are built around back to school, the new year when benefits reset, and year end when benefits expire, so posts, reminders and event notes fit the calendar.
What about my license and credentials?
Tools use only the license and credential wording you give them and never invent one. For optometry and eye care, a patient may expect to see: state optometry license, and any specialty certification only where held. Confirm what applies where you practice.
Does it keep patient information out?
The tools are written to keep patient details out of messages, ads and posts, and the product is not designed to hold patient records. Do not enter patient information.
Is it legal or medical advice?
No. It is a marketing tool, not a legal tool and not a medical provider. Read every draft and confirm each claim is true and allowed where you practice.
How do I try it?
Request a demo and a person will walk through the tools for your kind of practice with your practice name in them.