Marketing for home health agencies.
The 56 tools every practice uses, written in the working words of home health agency. Built around after hospital discharge peaks in winter, and the fall Medicare enrollment period.
The rules for home health agency
Every piece written for home health agencies follows these, on top of the rules every practice follows. They are cautious defaults, not legal advice.
Families are making hard decisions, so the copy is calm and exact and never uses fear. Never promise a level of care, staffing ratio, safety record, ratings or outcomes the brief did not supply. Medicare and Medicaid wording follows CMS rules; use only plan and certification language as supplied. Respect the privacy and dignity of residents in every photo and story. Medicare certification, star ratings and services only as supplied. Never promise coverage; coverage depends on a physician's order and the plan.
MedStackPlus writes marketing drafts and checks them against a set of cautious rules. It is not a law firm and not a medical provider, and nothing it writes or checks is legal or medical advice. Health care advertising, texting, privacy and licensing rules differ by state and specialty and change often. Read every draft. Before you publish, send or print it, confirm that each claim, price, license line, offer and statement about care is true and allowed where you practice. Do not enter patient information. In an emergency, call 911. Read the full notice.
The tools every practice uses
56 tools, such as Ad Copy, Benefit Builder, Ad Angles, Offer Builder, Answer the No, Google Profile Posts, What People Search For, Website Check-Up and more. See them all.
Engage
Contact CRM, one inbox, lists, request forms and campaigns. See Engage
Presence
Listings, reviews, local search and local pages. See Presence
How the checks work
What every draft is checked for before you see it. Read how
Questions from home health agencies
What does MedStackPlus do for home health agencies?
It gives home health agencies the shared tools plus rules written for home health agency, so a draft about a referral and care inquiry uses the right words and stays inside cautious advertising limits. Every draft is for you to read and approve.
Does it know when home health agency is busy?
The tools are built around after hospital discharge peaks in winter, and the fall Medicare enrollment period, so posts, reminders and event notes fit the calendar.
What about my license and credentials?
Tools use only the license and credential wording you give them and never invent one. For home health agency, a patient may expect to see: state agency license, Medicare certification as held, and clinician licenses. Confirm what applies where you practice.
Does it keep patient information out?
The tools are written to keep patient details out of messages, ads and posts, and the product is not designed to hold patient records. Do not enter patient information.
Is it legal or medical advice?
No. It is a marketing tool, not a legal tool and not a medical provider. Read every draft and confirm each claim is true and allowed where you practice.
How do I try it?
Request a demo and a person will walk through the tools for your kind of practice with your practice name in them.
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